Redline xtreme energy drink.12/2/2023 ![]() In a separate lawsuit, Monster Beverage and Orange Bang sued Vital Pharmaceuticals for trademark infringement. Vital countersued, alleging that Monster infringed their copyright by use of similar trade dress. Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage, who alleged that Vital engaged in consumer deception and anti-competitive business practices. ![]() Vooz Hydration Sensation, marketed as a sports hydration drink.Bang MIXX Hard Seltzer, an alcoholic drink under the Bang brand.Bang ThermIQ, a liquid capsule dietary supplement marketed as a fat burner.Bang Shots, similar to that of 5 Hour Energy.Bang Keto Coffee, a high protein coffee drink.Natural Bang, marketed as an all-natural alternative to mainline Bang.Alongside its mainline energy drink, the company also produces several other products marketed under the Bang brand and logo. The Bang energy drink lineup includes over 40 flavors. Three months after Owoc was removed and John DiDonato was named interim CEO of VPX, Monster Beverage reached an agreement for its purchase on Jthis was completed one month later. On October 10, 2022, Bang's parent company filed for Chapter 11 bankruptcy protection. In August 2022, it was reported that Keurig Dr Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. On November 17, 2020, it gave PepsiCo a notice of termination an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023 - Bang transitioned from exclusive PepsiCo distribution in June 2022. In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida. In 2017, it was announced that Bang would offer a caffeine-free variant of the beverage, using beta-alanine in place of caffeine. In 2012, Vital created Bang, marketed as a low sugar carbonated energy drink and with the mission to make high-quality nutritional supplements backed by scientific research. Other products distributed by Vital include Redline, Noo Fuzion, and Meltdown. History įounded in 1993 by Jack Owoc, Bang's parent company manufactures and distributes sports supplements and performance beverages under the brand name VPX. Including the Bang Energy brand and a beverage facility in Phoenix, Arizona, the deal comes months after the company filed for Chapter 11 bankruptcy protection. ![]() ![]() On July 31, 2023, Monster Beverage acquired Vital Pharmaceuticals for $362 million. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull. Bang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida. ![]()
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